In Germany, Verkehrswacht Parkplatz GmbH is one of the largest companies in the
area of parking space and traffic management and is headquartered in Düsseldorf.
In its 50th anniversary the company has always gone with the times, grown and has
opened up new business fields. The logo has not represented this development
anymore and needed a modern painting, but the old logo still serves as a template.
For the relaunch we have found with the Bronkoh a contemporary and friendly font
family, which gives the new logo a fresh and clear face. We solved the company
name from its solid framework, corrected the balance between the word mark and
the claim, set the claim in a well-readable italic and aligned everything to the left to
increase readability. A new addition was a small roof that complemented the logo as
a figurative mark. It represents the diverse fields of activity of the umbrella brand
Verkehrswacht Parkplatz GmbH, which have grown over the years and go beyond
the pure management of park objects. The very classic green tone also got a warm
and friendly effect with an additional blue portion and will be supplemented in the
future with a delicate light green in the figurative mark.